So you’ve built your very own website. The next step is to get people (and by people, I mean qualified clients in particular) to visit it. Whatever the reason for the site, the more traffic you can attract, the more successful it will become. The more successful it becomes, the more professional it will seem. This professionalism is what will lead to qualified clients.
So if qualified clients are what you’re aiming for, it’s not enough to just build any old site and sit back and wait for the traffic to come rolling in. There are certain steps you can take and strategies you can utilise in order to maximise your chances.
The internet has gone SEO mad. You’ll have had to have spent the last few years living under a rock to not have at least heard the term being thrown around. But what does it mean? SEO stands for search engine optimisation. And refers to a set of rules that web administrators can follow to ensure that their website ranks as highly as possible in search engine results.
This leads to increased traffic. And greater credibility. Meaning more qualified clients will look to you as a name they can trust. Whether you’re aiming for international, national, or local SEO optimization it is a hugely cost effective and powerful tool that can push your website into the path of the relevant audience.
Think back to a world before internet (if you can think that far back). One of the best ways for a company to spread its message to potential qualified clients was by word of mouth. Viral marketing is based on this idea, but the internet has allowed us to move things online. Basically, viral marketing involves putting something out there into the World Wide Web that people can share with each other. For example an interesting story, video, or song relating to your brand message that can be shared for free.
Social Media Marketing
Social media has become an integral part of our daily lives and a wildly effective way of advertising your brand. With more people than ever using platforms like Facebook, Twitter and LinkedIn it has never been easier to reach so many people at once. Social media is a free, fast and easy way of getting you name out there to the masses. Which, in a world where familiarity breeds trust and credibility, is exactly what you want.
Probably the most effective way of attracting qualified clients to your site. It requires effective use of all of the above methods, and is the practice of creating relevant, useful, and captivating content. And distributing it in the hopes of attracting potential clients to your website.
There are of course, many other ways to attract qualified clients to your website. But these are a great place to start. If you are inexperienced in this area it may be useful to hire a specialist in digital marketing to fully benefit from these strategies.