The digital world is as dynamic as it is constantly advancing, SEO techniques that worked last year may become obsolete on a dime. The worst part is you may not even be aware if you’re not digital savvy and always wanting to catch up on the latest trends and techniques in the industry.
That’s why you should also hire an expert SEO company who’ll help you on the ball and ensure your brand stays relevant and profitable in the market.
If you’d like your site ranking improvement be more than just a wish in 2017, here are SEO techniques you must incorporate.
1. Improve user engagement
By user engagement, we mean catching the interest of the user and keeping it. In terms of SEO, it is a measurement of the amount of time a user spends on your page.
Google has not explicitly stated it, but all the proofs are on ground that it will begin to reward sites that show they can keep user interest for long with higher page ranking. The logic is that a user will spend more time on a page they find useful. And since that’s the driving motivation for Google (satisfying the web user), it will shoot up sites with strong user engagement in its search engine results pages (SERPs).
There are several techniques in making sure users stay longer on your page and keep visiting at intervals, such as high, quality and user-relevant contents. Another factor is production of contents that are scan-able with shorter paragraphs, shorter sentences, subheadings and bullet points.
- Emphasize more on YouTube SEO
Notably, 55% of results on Google SERPS have at least one video, with YouTube being as the source of 82% of the videos. With over 3 billion searches every month, YouTube is the second most popular search engine, ranking higher than Yahoo and Bing.
So, you cannot afford to ignore YouTube SEO if you want to be on the first page of Google. It will also drive significant traffic from YouTube to your page.
3. Focus on improving your site speed
As a general standard, Google rates higher websites with good user experience; and certainly fast load times is one of the top of the lists.
“There’s currently no general agreement on what the term “site speed” means, but survey shows web users expect your website to load in 2 seconds or less. If they have to wait for more than 3 seconds, they will likely leave and hardly ever return.”-Brendan Wilde, Marketing Manager at Openhost web hosting.
But improving your site speed shouldn’t just because you want it to get higher Google ranking, it is also key in your site conversion rate.
4. Create consistent flow of high quality content
In music, you may become a one-hit wonder, but in digital marketing, one ‘hit’ post is never enough to make you a ‘wonder’ to your site visitors or to establish a positive impression for long.
You must continually churn out a stream of quality contents that the user finds engaging, useful and relevant to their situations and can provide a solution they need. That requires smart, fluid, creative writing of the right length, well researched and personalised.
5. Have a strong social media presence
Practically everyone is on the social media, especially Facebook and Twitter. Almost everyone has a handle, and people are no longer passive readers, they like, comment and share information that they find useful, relevant and truly engaging.
So, social media is powerful and cheap platform to effectively market your brand and boost your SEO ranking at the same time. A single post showing up on user’s timeline can interest the individual to want to click on it. And if it’s very good (or very bad), it soon becomes viral.
So, while will you want to miss out on the juicy advantages of a visible and active social media presence? It is the home-door of web visitors and a limitless potential market for SEO. So, go ahead and post quality, relevant and consistent flow of contents and watch your brand thrive and Google ranking shoot up to the skies.
6. Optimise for mobile
The mobile market is vast and promising, so much so that Google is still figuring out how to improve user experience for the ever increasing number of people who browse the web from their mobile devices. It has been termed ‘Mobilegeddon.’
Therefore, Google is constantly developing algorithms that are ultra mobile friendly and site owners are encouraged to design websites that are first and foremost mobile responsive. This will, among other things, contribute to improving user engagement, the site’s loading speed, Google ranking, and web traffic.