It is no secret that most start-up companies have one thing in common, they all have to make due with a small budget. However, even bigger businesses reach a point where the budget can become a problem, and this means cutting expenses wherever possible. Unless you have a strong source of money to support your business, or you have no problem wasting money through trial and error, it counts in your favour to know affordable, yet powerful marketing strategies for your brand.
So, without wasting any more precious time, here are some channels and strategies you can utilise on your way to success.
1. Content Marketing
As frustrating as it may be, reaching your goals will take some time. Regardless of how you mastered your service or product, learning all about your target market and executing a campaign is a different story. Make peace with the reality that exposure will be challenging at first. You should just put one step in front of the other, and content creation is definitely the perfect first step. Not only will you increase the visibility of your website by posting interesting information, but you will be gaining potential clients by showing them your authority position. In other words, you tell visitors why they should be using your brand instead of anything else.
2. Search Engine Optimisation
Building on the first step you took, search engine optimisation is an umbrella term for gaining higher rankings. More specifically, you tweak several areas of the site in order to make it fit the requirements of search engine algorithms. The more your website follows the rules set out by search engines, the better the chance of ranking higher. When you rank higher, your exposure is greater.
3. Social Media Platforms
Can anybody at this point in time imagine a world without social media? For many individuals, this world never existed, and two-thirds of Americans spend every day checking their profiles. Whilst they might all look the same, they actually provide different interactions and experiences. If you want exposure and numbers, you can’t go wrong with using social media platforms, although it is recommended that you research the most effective ones. In a manner of speaking, seeing as everyone is different in some way, your service or product should fit the atmosphere.
4. Live Video Interactions
Even though many people find it intimidating to go live on Facebook or YouTube, it is one of the most effective ways to build an audience, especially if your videos are interesting. Get your confidence together and share your story right now. If live streaming doesn’t quite float your boat, uploading creative videos are just as engaging.
5. Be Unique as Possible
It really takes a different type of genius to come up with something completely original these days, and luckily, nobody expects you to. If you want to be different from the rest to some extent, you need to bear this in mind when you create your marketing campaign. Don’t be scared to take risks by giving the brand some personality and attitude.
6. Tap-in to Influencer Marketing
Influencer marketing is not new and more than half of marketers have confessed to using it at some point or another. Basically, it involves using blog reviews from bloggers with strong reputations, or even small-time celebrities if you can get them on-board. You might even approach some experts for endorsements but keep your expectations realistic.
7. Informative Content
The content you post on your website doesn’t always have to be sales related, you can also post articles about topics related to your brand but how is this going to help? Firstly, it’s going to make your site more visible. Secondly, you reinforce your authority position within your niche. Many website owners make use of professional writers to come up with original content especially if they don’t think they don’t have the skills. “Engaging” is a keyword you want to pay attention to.
8. Paid Advertising on Social Media
When all the above-mentioned strategies fail, you can opt for social media marketing. You’ll be paying for every click (lead), so is not the ideal way to go for a business on a tight budget. If the campaign is managed professionally and with skill, it can bring you much closer to your goals than you think.