Online reputation management is a crucial part of operating a brand and even taking care if it for regular people. If you are looking for a job or are a high-powered CEO, there is always a reason for someone to be searching for your name on search engines. You should be careful what you post online since it can stay there forever and can cause you to regret it in the future. There are sometimes things that you do that can end up in newspapers. All it takes is your name being mentioned in an article with high domain authority and can cause a dent in your reputation.You can either be proactive with it or take control of what people see about you as soon as possible. Or you can be defensive trying to push a result down. Using social media is a great way to get as much positive content ranking high online. Since they all have high domain authority, it is a quick, free and easy strategy. By they I mean the biggest social media sites out there right now which include Facebook, snapchat, twitter, Pinterest, Instagram, and LinkedIn.
There are currently 500 million people on Instagram and 3/5th of them use the app on a daily basis. Keep in mind that there are about 95 million posts to the site a day. Those are a lot of posts and if you want your audience to engage with them, you have to stand out. It is easy opening an account and posting to it frequently but you have to get followers to your account and people to like and comment on your posts. This way, your Instagram account on search engines will appear high in the rankings. Think of the first page of the search engine for your brand or name as a resume. What do you want people to know about you and why should they want to become your friend or follower?
For Instagram, using great captivating images to entice people to like your posts are key. You can either take those pictures yourself with a smartphone or a DLSR camera if need be to post to the site. You can even use stock images but be sure that some of these are uninteresting and sometimes even boring. It will not convey emotion and that is key to get people to engage.